Wednesday, February 27, 2008

A New Endowment For The Arts, Accent Re-Focus's on Commercial Production

So we are working on a promo video for a new arts endowment that is to be announced soon. Thing is that I am not as plugged in as I should be right now and I am not sure if this is public knowledge or not. I don't want to speak out of turn but i think it's an absolutely fantastic idea. Those in the arts community I am sure know what i am talking about, and are probably thinking I am dumb and that it has been talked about forever, but i dont want to take that chance. Regardless, I promise that after the press conference, you will be the first people to take a look at our video we have put together for them. I got a sneak peak today, and it's really fantastic. I do want to tell you that I feel that the arts is playing and will continue to play an important part in Youngstown's revitalization. I get very excited hearing the buzz about whats happening in the local arts scene. From thought provoking pieces like "The Colored Museum" at the Oakland, to rennasaince men like Matt Palka to filmmakers like Chris Rutushin and others who are dedicated to bringing the arts to life in Youngstown, the city really starts to feel alive as you tap into this community.

This week there are many fun ways to explore your inner artist or meet new ones. The Oakland Theatre is holding another "The Stage" open mic night, tomorrow, Thursday, the 28th. For only a $5 dollar admission charge, it's worth it many times over. For those who want to get your "Roller Groove" on, Selah Cafe in Struthers is hosting a "Xanadu Sing-a-long Night", also on Thursday, followed by their own open mic night on Friday.

Accent Media is excited about our new phase in commercial production. As a company, we have chosen to primarily market to companies in search of long-form videos. That means productions such as Training and HR Videos, Trade Show Videos, Product and Service Demonstration Videos, Company Profile and Promo Videos, etc. Of course we are known for producing fantastic looking commercials as well, but that is not something we have been actively marketing. To be honest, it's a truly competitive field to sell commercials, and it's a little uneven when television stations can give away free production by buying their airtime. Unfortunately the trade-off to that for the advertiser, has always been a lower production value commercial, with usually not a lot of originality or thought put into it.

Most of Accent Media's commercials we have produced or made, has been brought to us by advertising agencies. We are very grateful to all of them for the work, and have some long established relationships with many fine agency's in the Mahoning Valley. Our only internal frustration with ourselves is that over half the time we are guns for hire, meaning we don't have a lot of creative imput into the commercial. Our job is to shoot it so it looks crisp and edit it so it comes across as the advertising agency directs us. When we are able to coax the agencies in creative directions that look good on screen, the result is usually a high quality production that can match most national ads. We are going to continue to make some great looking ads for advertising agencies whenever asked, but we are also starting a new push for landing our own clients for their commercial production. While the downside is that the client must still purchase airtime for their spots separately, they will recieve all the creative direction from Accent Media at no additional charge that normally is associated with agency's fees. We KNOW what looks great on video and the tricks of the trade to make your commercials stand out. We also can still put you in touch with advertising agencies who can find you some great airbuy deals, and we have made some great inroads with the stations into getting some great airtime prices negotiated ourselves. So if you or a friend is looking to put together a concept driven, high production value commercial with all of the creative and marketing energy included. Give me a call, or be looking for my sales rep to be coming by your office soon................Scott

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